This is the BIGGEST collection of vintage STIHL ads… many of which we’re sure you’ve never seen before.
Original print ads can be found on eBay through sellers like these:
Now, let’s get into the old STIHL Chainsaw ads…
First up is this ad featuring the STIHL 020AV, 051AV, and 090 chainsaws. These saws were made through the 1970s.
Next up, an old advert for the STIHL 040 AV which was only made in 1966 and 67.
The chainsaw featured in the following November 1968 ad, the 61cc 041 AV, had a much longer run from 1967 to 1975.
The 041 AV Electronic version was made from 1968 to 1973.
And this is an ad for the 041 featuring hockey star Gordie Howe. An early example of using sporting celebrities in advertising.
Here’s an ad for the STIHL 020 AV which was made from 1971 to 1979.
This model is different from the better-known STIHL 020 T, which came much later.
The STIHL 08 S is a vintage chainsaw that was made 1965 to 1994.
And this next ad shows how the 08 S can also be used with a Cutquik attachment for “cutting steel, concrete, and asphalt as easily as hardwood.”
Here’s the same ad in pink.
Next, a July 1988 advert for the STIHL 064 and 034: “Stihl chainsaws pay their way. Fast. Reliably.”
Here is an old newspaper ad for the 051 AV with a bow bar. This saw was made 1972 – 1985.
Next up, a rare ad for the STIHL 030 AV, which was only made 1970 – 71.
A general ad for the STIHL brand.
The STIHL BLITZ and LIGHTNING was the name of the STIHL BLK when it was first sold in the US.
This next 1964 STIHL ad features the 08, 07, Lightning, Lightning GS, and Lightning S.
Now more commonly known as the STIHL Contra, it was called the ‘Lightning’ in the US. See more Contra ads here.
The following STIHL ad features the 011, made in various versions from 1980 to 1996.
“This Stihl 011AV is just getting broken in when most other saws are breaking down.”
Here’s another old STIHL ad featuring the 011.
The 011 is featured again in this ad, with mention of the 009, made 1980 to 2009.
The 011’s little brother is the 37cc STIHL 010.
This ad tells the story of how they dragged an 010 down a “washboard road” and “through a pond” and then started it on the first pull.
The STIHL 015 was made from 1973 to 1983.
The interesting thing about this old advert is the bottom right corner, “Pronounced ‘steel’.”
Here’s an ad for the 47cc STIHL 028 Wood Boss, which was made from 1979 to 1990.
And here’s another 028 Wood Boss ad, this time from 1984.
This next ad is for another version of the 028, the Super.
The 028 Super was 51.5 cc and 3.2 hp to the 028 Wood Boss’s 47 cc and 3 hp.
Another ad for the STIHL 015AV, but this time it’s the rear-handle version.
This next ad is for the Farm Boss chainsaws, which come in many models.
Another one with the Lightning, BLK, and electric STIHL ELS.
An ad for the 111cc STIHL 075, which was made 1974 – 1980.
Here’s an old ad for the STIHL 050 AV, which is printed onto a metal sign. Check it out on eBay here.
Here’s a very old STIHL ad for the 090 gear-driven version.
This next image of Andraes Stihl with the Contra is often used in STIHL advertising.
Here’s an ad for the 024: “The new Wood Boss. Lightweight, but mean.”
Here’s an ad or catalog for the STIHL 090 and 070.
Following on with this page references the 041, 041 AV, 041 AVE, 050 AV, and electric STIHL E30.
And on the final page, the STIHL 08 S, S10, and electric E15.
The 015 again: “I’ve got two power saws. One that won’t start. And a Stihl. The one that won’t start is for sale.”
Yet another ad for the 015!
Next up is one of my favorite STIHL ads, which shares how an 031 AV survived the eruption of Mt St Helens.
And along the same lines, this ad tells how a STIHL Chainsaw survived a fire.
And the last in this series (that I’m aware of) is this account of an 020 AV that survived a 100 ft fall into a lake.
This next ad for the 045 may not be an ad but rather the cover of the manual…
Another ad for the 041 AVE.
The 041 AV was the first STIHL saw with Anti-Vibration.
There are a bunch of models featured in this next advertisement: the 010 AV, 038 AVE, 015 AV, 032 AVE, 028 Wood Boss, and the Farm Boss.
This old ad mentions the 009 L, 010 AV, 024 AVE, 028 WB, and 032 AV. All STIHL saw production years here.
Here’s a cool trimmer advert.
“When does a cheap saw cost too much?”
STIHL 028 Wood Boss ad.
The STIHL BLK, ESL, and Lightning.
The 031 AV.
Here’s an unusual ad for trimmers featuring a chainsaw.
Here’s a cool old advertising brochure from the early 80s featuring some great saws.
There are the “Mini-Saws” like the 009 E through to the 020 AVPSE. There are “Multipurpose Saws” like the 024 AVEQ through to the 048 AVE. The “Production Saws” like the 056 AVE/AVSE, 076 AVE, and even the 070 and 090. And lastly, the “Electric Saws,” the E10, E15, and E30.
Here’s the specs and info sheet for the Lightning G-S and G.
The 137cc Lightning “S”.
Next up, the legendary 599cc STIHL MS 991 XXL. It has to be seen to be believed.
“The easiest way to get a hippie off a tree.”
“Don’t spend your life at work.”
I think the idea with the next one is that anyone would be happy to receive a STIHL, even if there’s nothing to cut.
STIHL cuts so fast the tree is gone but the reflection is still there?
The next three are from the “Let there be light” campaign.
And some more self-explanatory modern STIHL ads.
So, that’s almost 100 old STIHL ads, with a few modern ones at the end.
If you have any others, email them to us and we’ll add them in.
Also check out these vintage Husqvarna Chainsaw ads or these old Poulan ads.
