The STIHL logo has changed a lot over the almost 100 years the company has existed, but it’s always featured the Stihl name.
Here are the different versions of Stihl’s logo from 1928 until today.
1928 Stihl Logo
The first STIHL logo was trademarked in 1928, not long after the release of their first chainsaw.
It featured the Stihl name on a stump.
Ironically, Stihl had yet to build a chainsaw that could fall trees. The “Tree Felling Machine” would be released in 1929.
Stihl said:
STIHL becomes a brand.
The name represents the ceaseless quest of the engineer and company founder Andreas Stihl to ease the heavy labour of forestry work with his inventions.
The logo is featured on the earliest Stihl chainsaws.
See it at both ends of this 1926 saw.
Also, on the 1933 STIHL Liliput.
The first STIHL logo was used for less than ten years before it was changed.
1936 Stihl Logo
The new logo came out in 1936.
Stihl said:
The new company logo reflects the close relationship of STIHL with the development of the chainsaw and the importance of its products in all areas of forestry and forest operations.
This is known among Stihl fans as the “sawtooth” logo.
It looks a lot better with color on a saw.
Here’s the STIHL 090.
The early 070s also had the sawtooth logo.
Or how about the Contra?
The 1970s STIHL 015 had this logo for a time, making them so much cooler!
Stihl Tractors, made during the same period, had a logo that was more like the current Stihl logo.
A lot of guys prefer the sawtooth logo over the much simpler modern logo—we wouldn’t be surprised if they return to something similar one day!
1977 Stihl Logo
The slant Stihl logo is the third and, thus far, final logo.
Stihl said:
The new company logo is introduced on 1 January 1977.
STIHL has continuously improved and expanded its broad product range ever since – timeless and recognisable around the world.
This logo has now been featured on millions of chainsaws.
Sometimes the logo tag also features where the saw was made, such as on this STIHL 023.
Here it is on the STIHL MS 440 Magnum.
And on the current STIHL MS 500i.
Sometimes, the current STIHL logo is coupled with modern fonts for special edition chainsaws, as with the 500i Launch Edition.
So, that’s some of the STIHL logo history.
What’s your favorite version?
Let us know in the comments below, along with any other info we can add into the article.
Next up, check out the much longer history of the Husqvarna logo!
