Husqvarna Logo Meaning: Origin Of The Husqvarna Brand Symbol And Emblem

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The Husqvarna logo is instantly recognizable to millions of people around the world.

Since its inception, billions of Husqvarna-branded products have been sold, including chainsaws, motorcycles, sewing machines, lawnmowers, trimmers, and snow blowers.

Surprisingly, the original logo was modeled after a gun barrel and sight. Husqvarna was originally a rifle manufacturer in the 1600s. Today, the company says the modern logo indicates ‘that Husqvarna is still keeping the future in sight.’

Husqvarna Symbol

first husqvarna website year 2000

The first Husqvarna chainsaw website went live in 2000. This was the homepage.

It answered the question, “What does the Husqvarna logo mean?”:

The Husqvarna brand has a long tradition, going back to 1689 when the Swedish company Husqvarna was founded for the production of rifles.

Today, you will find the Husqvarna brand on a wide range of products, recognized all over the world as a symbol of high quality.

The Husqvarna logo, symbol, or emblem refers to their gunsmithing history.

Here it is in its earliest form:

original husqvarna logo

It is the hallmark of a passed musket, symbolizing the sight over the barrel.

The Husqvarna company was founded in Sweden in 1689, though its origin goes back to before that date.

Here is a very brief history:

  • 1620 – the Jönköpings Gevärsfaktori (rifle factory), was founded by King Gustav II Adolf
  • 1689 – drilling works established beside the factory in Huskvarna
  • 1757 –  this factory becomes the privately-owned Husqvarna Rifle Factory
  • 1867 – after a large weapons order, they become Husqvarna Vapenfabriks (armament factory)
  • 1872 – Husqvarna started producing sewing machines
  • 1877 – 1945 – they start producing hunting weapons, stoves, cookers, bicycles, motorcycles, and more
  • 1959 – the Husqvarna 90, Husky’s first chainsaw, is launched
  • 1971 – name change to Husqvarna AB along with a new logo
  • 1989 – the last Husqvarna shotgun is rolled off the production line

From the late 1970s, when Electrolux bought the company, Husqvarna became almost entirely a forestry and horticultural company focusing on chainsaws and other outdoor power equipment.

The motorcycle division was also sold during this time and remains a separate company, though it retains the same (or similar) logo.

Because the company was first formed by order of the king of Sweden in 1620, and it was royally owned for 150 years after that, the Husqvarna logo is also said to resemble a crown.

Find more history in our post on where Husqvarna chainsaws are made.

husqvarna rifle logo

So while the company’s logo is based upon the barrel and sight of a gun, they are no longer in that business.

Husqvarna never manufactured specialist handguns, modern automatic rifles, 300 blackout accessories, or similar products. They first made muskets, which, over many years, evolved into shotguns and hunting rifles.

Husqvarna chainsaw fans are happy that they branched out into other products and eventually became a world leader and innovator in this space.

Current Husqvarna Logos

current husqvarna chainsaw logo

This is the current logo for the Husqvarna chainsaws and outdoor equipment.

It’s extremely similar to the original design, which is based on the gun barrel and sights. All that’s really changed is the H in the middle and Husqvarna underneath.

husqvarna logo png

The Husqvarna Motorcycles logo is identical except for the additional ‘motorcycles’ tag, despite being a totally separate company.

We can assume the two companies still cooperate well when it comes to branding and logos. The Husqvarna logo is a great design that now symbolizes their looking forward to the future.

You’ll see it on Husqvarna products, but fans will also apply Husqvarna logo stickers to their vehicles, tractors, and workshops. Husqvarna brand clothing and safety gear (like chainsaw chaps) are also happily worn.

Perhaps the greatest sign of a successful logo and company is that more than a few people have it tattooed into their flesh. Husqvarna logo tattoos are not uncommon.

Husqvarna Logo FAQs

husqvarna logos
Husqvarna 281 XP

What is the Husqvarna font?

The font used for the modern Husqvarna logo is custom-made for the brand.

It is similar to the Helvetica Nue, Inter, Roboto, and Arimo fonts, though not identical to any of them.

How old is Husqvarna?

As we discussed above, the Husqvarna rifle factory began in the year 1689 in Huskvarna, Sweden.

That makes it about 329 years old today. It’s changed a lot over time, from the products it creates to the number of people it serves, but its logo has remained similar.

Where was Husqvarna founded?

The Husqvarna company was founded in 1689 in Huskvarna, Sweden. You can see it on Google Maps here.

What is Husqvarna famous for?

While the Husqvarna brand has been associated with many products over the past 300+ years, it is best known today for its chainsaws and motorcycles.

Although these products are now made by separate companies, they share the name and logo.

Did Husqvarna make guns?

Yes, Husqvarna used to be a rifle manufacturer, and the Husqvarna logo today originates from a rifle scope sitting over a gun barrel. Unless you consider the chainsaw a weapon, they no longer make any weaponry!

Let us know if you have any other questions below – otherwise, find out next about who makes Stihl chainsaws (and where)!


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