There aren’t nearly as many Jonsered Chainsaw ads compared with McCulloch or Homelite ads, but we’ve found a few!
You can find original ads like these for sale on eBay through sellers like these:
Now, let’s get into the ads!
Jonsered is a Swedish brand with a long history in the chainsaw industry.
Originally founded in 1832 as a textile company by Scotsman William Gibson, Jonsered eventually shifted toward machinery and, in 1954, released its first chainsaw — the “Raket” (Rocket). This lightweight and powerful saw marked the company’s entry into the forestry sector and quickly gained popularity among professional loggers for its performance and ergonomic design.
Over the following decades, Jonsered became known for innovation, particularly in safety and anti-vibration systems, and earned a strong reputation in the professional logging world.
In 1979, Jonsered was acquired by Electrolux, which also owned Husqvarna and other chainsaw brands. Over time, Jonsered chainsaws began to share components and technology with Husqvarna models, although the brand retained its distinct red styling.
When Husqvarna became an independent company in 2006, it continued producing Jonsered-branded chainsaws for a time, but the brand was eventually phased out in the late 2010s.
Despite its discontinuation, Jonsered remains a beloved name among chainsaw enthusiasts and collectors, with many of its older models still prized for their reliability and craftsmanship.
Jonsered chainsaws are still highly regarded by collectors and professionals, especially older Swedish-made models like the Jonsered 621, 630, 670, 2095, and 2171.
The Raket remains an iconic piece of chainsaw history. “Raket” Means Rocket in Swedish.
Jonsered wasn’t just a chainsaw manufacturer — it had a full line of forestry equipment, including winches, logging tools, and even small tractors and forwarders.
They were one of the first to incorporate anti-vibration handles to reduce operator fatigue — a feature that became standard across the industry.
This is what they had on their old company history page:
In a country like Sweden, where 75% of the land area is covered by forest, it is only natural that the forestry industry is one of the most important sectors. The pursuit of technical innovation is another typical Swedish trait. It is therefore no coincidence that the world’s first lightweight one-man chainsaw was invented in Sweden back in 1954, specifically in Jonsered — a small mill town nestled in the forest landscape just a few miles northeast of Gothenburg.
At that time, the Nordic forests had for generations been inhabited by professional lumberjacks. They were tough men who lived and worked under simple conditions in a harsh climate. Making their lives a bit less difficult and dangerous became one of Jonsered’s primary goals.
Since then, the engineers at Jonsered have continued to lead the development of professional chainsaws, right up to today’s models, which are known for their innovative features: chain brake, vibration dampening, and turbo air cleaning, to name just a few. They also developed modern delimbing techniques and have taught this efficient and labor-saving method around the world.
For today’s professional and semi-professional chainsaw users, Jonsered saws are still considered effective and reliable partners in the forest. But our knowledge of lightweight, efficient engines, ergonomics, and environmental care has also formed the foundation for the feature-rich product range Jonsered now offers. A legacy and pioneering spirit that we continue to uphold today.
| Year | Event |
|---|---|
| 1832 | Jonsered founded in Jonsered, Sweden, by Scotsman William Gibson as a textile and machinery company. |
| 1954 | Launch of the first Jonsered chainsaw, the “Raket”, marking entry into the forestry equipment industry. |
| 1960s–70s | Jonsered becomes known for lightweight, professional-grade saws with early anti-vibration technology. Gains popularity among loggers worldwide. |
| 1979 | Jonsered is acquired by Electrolux, joining other chainsaw brands like Husqvarna and Partner. |
| 1980s–90s | Expansion into international markets; increased overlap in design and components with Husqvarna chainsaws. |
| 2006 | Husqvarna is spun off from Electrolux into an independent company; Jonsered continues as a sub-brand under Husqvarna Group. |
| Late 2010s | Husqvarna phases out the Jonsered brand, focusing on core product lines. |
| Today | Jonsered chainsaws are no longer produced, but vintage models are highly regarded by collectors and professionals for their reliability and Swedish craftsmanship. |
Many Jonsered chainsaws from the 1990s onward are essentially rebranded Husqvarna models, such as:
- Jonsered 2171 ≈ Husqvarna 372 XP
- Jonsered 2159 ≈ Husqvarna 359
Some rare or short-lived models, like the Jonsered 111 S or early Turbo models, are now collector’s items that can sell for high prices if in good condition.
| Model | Why It’s Collectible |
|---|---|
| Raket (Original, 1954) | The first Jonsered chainsaw; historic, rare, and iconic. Early versions are highly prized. |
| Jonsered 621 | Known for its rugged design and reliability. A true workhorse of the 1970s–80s forestry world. |
| Jonsered 630 Super | A favorite for its power-to-weight ratio and ease of maintenance; built to last. |
| Jonsered 670 Champ | High-performance pro saw with a cult following. Considered one of Jonsered’s best. |
| Jonsered 2094 / 2095 | Large-displacement, 70cc–90cc pro saws made for serious felling work. Revered for raw power. |
| Jonsered 111 S | A rare model from the earlier years; solid design with a distinct collector appeal. Hard to find. |
| Jonsered 920 / 910 | Large, rugged saws from the 1980s. Not as common today, making them collectible. |
| Jonsered 2159 | Essentially a red Husqvarna 359 — popular among pros and modders; very versatile. |
| Jonsered 2171 / 2172 | Equivalent to the legendary Husqvarna 372XP. Still in use and loved by many; sought for performance. |
| Jonsered Turbo Series | Early adopters of “turbo” air-injection systems. Eye-catching decals and solid engineering. |
Why collectors love Jonsered saws:
- Swedish Craftsmanship: Older models were built in Sweden and are known for quality.
- Red vs. Orange: Jonsered saws often look like Husqvarnas but in bold red, which appeals to collectors looking for a standout.
- Performance + Nostalgia: Many collectors are former loggers or grew up around these saws — they seek them out for sentimental and functional reasons.
Check out these other vintage chainsaw ads from IEL/Pioneer and Strunk!
