Vintage STIHL S10 Chainsaw Advertising (Print Ads and Brochures)

Here’s a collection of STIHL S10 Chainsaw print ads and brochures.

This saw was produced in the late 1960s and early 1970s in several versions, including a top-handle and rear-handle, both of which are shown in the ads. Early versions (pre-1969) of the S10 were 48cc, while later were 56cc.

new from Stihl

World’s First and Finest
Chain Saws – Bring You
STIHL’s Quality and Workmanship
STIHL’s Performance and
STIHL Dependability In . . .

STIHL AMERICAN, INC.

194 Greenwood Ave., Midland Park N. J.
Phone 201-445-0890

7364 Lee Industrial Blvd., Mableton (Atlanta) Georgia

2468 Teagarden Street, San Leandro, California

… The only Economy Model made with Positive Automatic Oiling and Roller Nosed Bar!

Big 5 horsepower output — Weighs only 15 lbs. (complete with bar and chain)

It’s a STIHL!

With proven STIHL Quality and performance!

STIHL S 10

STIHL American, Inc.

194 Greenwood Avenue, Midland Park, N.J. 07432, Code 201-445-0890

7364 Lee Industrial Boulevard, Mableton (Atlanta), Georgia 30059, Code 404-941-1730

23962 Clawiter Road, Hayward California 94541, Code 415-785-9100

STIHL S10

The Chain Saw for All Types of Occasional-users & Jobs!

When we designed our new STIHL S-10 Economy Model — we expected it to appeal to a goodly number of cutters — ranging from small property owners and farmers to “occasional users” and campers.

We did not, at the time, give too much emphasis to the age brackets. We have since learned, as indicated in our illustration, that the S-10 also stimulates the creative impulses of our young moderns. How about carving-out a few “young ideas of your own … with a STIHL S-10.

STIHL S10

A real general purpose saw for farmers, nurserymen, people with a “second home” and “do-it-yourselfers”.
Simple and foolproof to operate and easy to handle.

This next example comes from a larger STIHL ad campaign that was in the October 1967 edition of Popular Mechanics.

NOW! BECAUSE YOU ASKED FOR IT!!!

World’s First and Finest CHAIN SAWS – Bring You

• STIHL’S QUALITY & WORKMANSHIP
• STIHL’S FINE PERFORMANCE AND
• STIHL DEPENDABILITY IN . . .

A NEW ECONOMY MODEL THE S-10

The only Economy model made with Positive Automatic Oiling and Roller Nosed Bar!

NOW YOU GET ALL THESE OUTSTANDING FEATURES
Formerly Only Found In Higher Priced Quality Saws.

• Positive automatic oiling
• Ball and roller bearings throughout
• Integrated fuel and oil tanks
• Tillotson “all position” carburetor
• Famous Bosch ignition system
• 16” roller nose bar
• Big 5 horsepower output
• Weighs only 15 lb. (complete with bar and chain)

IT’S A STIHL!
WITH PROVEN STIHL QUALITY & PERFORMANCE!

This ad set had a title page which also described the S10 like this:

Now! Because You Asked For It!
The World’s First Low Priced Chain Saw
with All Quality Features… formerly
found only in higher priced saws.
S 10

Next, here’s a Swedish brochure with English translation.

STIHL S10

The Inexpensive Chainsaw for Everyone

A modernized STIHL 08 S with the modern rear handle – especially suitable for cutting firewood.

The engine has proven itself in over 24,000 STIHL 08 S saws in Sweden.

Earlier this engine was the saw specialist’s tool.

But now STIHL, the factory, constructs a chainsaw for everyone and anyone.

A very easy-handled and reliable power tool – for farmers, forestry workers, construction workers, craftsmen, and also for the do-it-yourself builder.

Maybe even for a hobby?

Whatever the case, it is a robust chainsaw, typical STIHL quality.

The inexpensive STIHL S10 is suitable for forestry work, clearing work, felling trees, cutting logs and timber, and for preparing construction wood.

It is ideal for building cottages and houses in the countryside, for cutting fence posts, benches, decks and other garden work.

Technical Information

• Engine: STIHL S10 has an air-cooled, single-cylinder two-stroke engine
• Fuel mixture: 8:1 gasoline/oil mixture
• Fuel tank capacity: 0.75 liters (enough for more than half an hour of work)
• Carburetor: Tillotson diaphragm carburetor
• Ignition system: Bosch

Next, here’s a small and blurry advert for the chainsaw in Spanish, translated below.

STIHL S10

Until now, chainsaws were machines reserved for specialists.

But now the STIHL company has introduced a chainsaw to the market that is easy to handle for everyone.
A very manageable machine, uncomplicated, and at a surprisingly economical price for gardeners and farmers, as well as for workers and do-it-yourself enthusiasts.

Not a toy.
It is a robust saw — a genuine STIHL.

It simply lacks the special equipment required for professional forestry work such as large tree felling, limbing, and cutting very large logs.

The STIHL S10 is ideal for tree care and cutting firewood; also for cutting wood for fences and for building sheds, log houses, palisades, garden benches, chicken coops, pig pens, and similar projects.

With STIHL, everyone understands!

The STIHL S10 has a single-cylinder two-stroke engine, air-cooled and powered by a gasoline and oil mixture.

Weight: 8.1 kg with 40 cm bar
Bar length: 40 cm

Chain: 0.404 pitch, 0.063 gauge

Automatic lubrication
Tillotson diaphragm carburetor
Bosch ignition

Perfect STIHL service and technical assistance in all countries.

STIHL Motorsägen – 705 Waiblingen

And lastly, here’s the cover for an old S10 manual.

Many more vintage STIHL ads here!