Last Updated: October 14, 2025
At Fire & Saw (“we,” “us,” or “our”), your privacy is important to us. This Privacy Policy explains how we collect, use, and share information when you visit https://fireandsaw.com (the “Site”) or interact with our content and advertisements.
By using our Site, you agree to the terms of this Privacy Policy.
1. Information We Collect
We collect certain information to improve our Site, deliver ads, and analyze performance. This includes:
a. Information You Provide
- Comments or messages you send us through contact forms or email.
- Any personal information you voluntarily submit (such as your name or email address).
b. Information Collected Automatically
- When you visit the Site, certain information is automatically collected:
- IP address and approximate location
- Browser type and device information
- Pages viewed and time spent on the Site
- Referring website (how you arrived at our Site)
We collect this data through:
- Cookies and similar tracking technologies
- Google Analytics (to understand site performance and visitor behavior)
- Mediavine Advertising Partners (to deliver relevant ads)
2. How We Use Your Information
We use collected information to:
- Operate, maintain, and improve the Site
- Personalize your experience and show relevant ads
- Analyze traffic and user behavior via Google Analytics
- Comply with legal obligations
We do not sell personal information directly, but advertising partners (like Mediavine) may use data for targeted advertising, which may be considered a “sale” or “share” of personal information under the California Consumer Privacy Act (CCPA/CPRA).
3. Cookies and Advertising
a. Mediavine Advertising
We use Mediavine to manage all third-party advertising on our Site.
Mediavine partners may use cookies and device identifiers to deliver interest-based advertising.
You can read Mediavine’s full privacy policy below.
b. Google Analytics
We use Google Analytics to gather aggregated data about how visitors use our Site.
Google Analytics may set cookies or collect anonymized usage data.
You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
4. Your Privacy Rights (California Residents)
If you are a resident of California, you have the right to:
- Know what personal information we collect and how we use it
- Request deletion of your personal information (subject to legal exceptions)
- Opt out of the sale or sharing of your personal information
To exercise these rights or to submit a privacy request, please contact us at: [email protected]
You can also use our “Do Not Sell or Share My Personal Information” link located in the footer of our website.
5. Data Retention
We retain personal information only as long as necessary to provide our services, analyze performance, or comply with legal requirements.
6. Third-Party Links
Our Site may contain links to external websites. We are not responsible for the content or privacy practices of those third parties.
7. Security
We use reasonable technical measures to protect your information. However, no method of transmission over the internet is 100% secure.
8. Children’s Privacy
Our Site is not directed toward children under 18, and we do not knowingly collect personal information from minors.
9. Updates to This Policy
We may update this Privacy Policy occasionally. The “Last Updated” date above reflects the most recent changes.
Mediavine Programmatic Advertising (Ver 1.1)
The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.
First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.
Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.
The Website collects the following data using a cookie when serving personalized ads:
- IP Address
- Operating System type
- Operating System version
- Device Type
- Language of the website
- Web browser type
- Email (in hashed form)
Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.
If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.
For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.
